Associating polymers incorporating numerous ''stickers'' are endowed w
ith a ''secondary'' structure due to their self-assembly. Upon deforma
tion the secondary structure equilibrates so as to lower the restoring
force in accordance with the LeChatelier principle. This behaviour is
analysed for the particular case of polysoaps: linear hydrophilic pol
ymers incorporating, at intervals, amphiphilic monomers. In aqueous so
lution the amphiphiles form intrachain micelles. The deformation behav
iour of a linear string of spherical intrachain micelles in theta cond
itions and high ionic strength is analysed. The results reveal two rem
arkable features: i) The ''spring'' constant for weak extension is str
onger than the spring constant for strong extensions, when the chain i
s fully dissociated. ii) At intermediate extensions intrachain micelle
s coexist with fully dissociated chain segments leading to a regime wh
ere the strain is independent of the stress.