Methodological problems have been a longstanding barrier to the system
atic exploration of issues in language production. Recently, however,
production research has broadened beyond traditional observational app
roaches to include a diverse set of experimental paradigms. This revie
w surveys the observational and experimental methods that are used to
study production, the questions to which the methods have been directe
d, and the theoretical assumptions that the methods embody. Although t
ailored to the investigation of language production, most of the metho
ds are closely related to others that are widely employed in cognitive
research. The common denominator of these procedures is verbal respon
ding. Because the processing complexities of verbal responses are some
times overlooked in research on memory, perception, attention, and lan
guage comprehension, the methodological assumptions of production rese
arch have implications for other experimental procedures that are used
to elicit, spoken words or sentences.