This paper reports on He-atom scattering measurements performed in ord
er to shed light on the equilibrium morphology of the bare Ag(110) sur
face. Measurements of the specular peak profile along [1 (1) over bar
0] and slightly off the out-of-phase scattering condition show that th
e proposed ''hill and valley'' configuration is originated by thermall
y induced segregation of bulk impurities. Proper cleaning procedure is
described to obtain the unfaceted surface which is proven to be the e
quilibrium morphology of Ag(110).