This paper takes the opportunity to discuss issues around the interdis
ciplinary relations between economics and psychology. It argues that t
here is a discernible gap between economists interested in psychology
and psychologists interested in economics. Economists are interested i
n cognitive neuro-psychology as a resource for elaborating the rationa
lity assumptions of neoclassical economics whereas many economic psych
ologists are more interested in social aspects of economic beliefs and
behaviour. The paper presents a criticism of the prevailing approache
s within economics to the appropriation of psychological ideas as ment
al accounts and in experimental economics. It is then proposed that ec
onomic psychologists stop adopting economists' agendas and start to ex
amine economic theory to open new lines of collaboration that will all
ow them to apply their own conception of psychology to economics.