The concentration of measure phenomenon in product spaces means the fo
llowing: if a subset A of the n'th power of a probability space X does
not have too small a probability then very large probability is conce
ntrated in a small neighborhood of A. The neighborhood is in many case
s understood in the sense of Hamming distance, and then measure concen
tration is known to occur for product probability measures, and also f
or the distribution of some processes with very fast and uniform decay
of memory. Recently Talagrand introduced another notion of neighborho
od of sets for which he proved a similar measure concentration inequal
ity which in many cases allows more efficient applications than the on
e for a Hamming neighborhood. So far this inequality has only been pro
ved for product distributions. The aim of this paper is to give a new
proof of Talagrand's inequality, which admits an extension to contract
ing Markov chains. Tile proof is based on a new asymmetric nation of d
istance between probability measures, and bounding this distance by in
formational divergence. As an application, we analyze the bin packing
problem for Markov chains.