THE POTENTIAL FOR USING HUMOR IN GLOBAL ADVERTISING

Authors
UNGER LS
Citation
Ls. Unger, THE POTENTIAL FOR USING HUMOR IN GLOBAL ADVERTISING, Humor, 9(2), 1996, pp. 143-168
Citations number
135
Categorie Soggetti
Psychology,"Language & Linguistics
Journal title
Humor → ACNP
ISSN journal
09331719
Volume
9
Issue
2
Year of publication
1996
Pages
143 - 168
Database
ISI
SICI code
0933-1719(1996)9:2<143:TPFUHI>2.0.ZU;2-E