This paper briefly describes recent papers on the economics of rationa
l herding in financial markets. Some models can predict perfect herdin
g, in which rational agents all act alike without any countervailing f
orce, Such herding typically arises either from direct payoff external
ities (negative externalities in bank runs; positive externalities in
the generation of trading liquidity or in information acquisition), pr
incipal-agent problems (based on managerial desire to protect or signa
l reputation), or informational learning (cascades). The paper also pr
ovides a few pointers to related literature and suggests issues to be
addressed in future research.