PREDICTORS OF WELL ROLE PERFORMANCE BEHAVIORS

This study of preventive health behavior is based on an RDD sample of adults (n=398) from a southeastern city. Telephone interviews included questions on respondents' self-reflective and valuative understanding of their preventive health behaviors. The most important predictors o f these behaviors were how respondents rated their own behaviors In te rms of salience, effort, and their own dissatisfaction with their perf ormance. Expectations of self and others were less important. The impo rtance of role-related attitudinal variables in models tested provide evidence that ''well roles'' performance may reflect emergent social n orms and expectations for staying healthy.