PRESCHOOLERS SOCIALIZATION AS CONSUMERS OF CLOTHING AND RECOGNITION OF SYMBOLISM

To investigate the relative influence developmental and environmental factors have on young children's socialization as consumers 45 verbal preschool children (2 to 5 years) were administered a verbal questionn aire to assess their recognition of 8 consumer symbols. The children's mothers completed a questionnaire concerning their perceptions of the ir children's identity and the roles media, peers, and siblings play i n children's preferences for clothing symbols. Correlations and multip le regression confirmed the presuppositions that joint influences of d evelopmental and environmental factors in socialization of consumers b egin al an early age.