The polymer PP, which consists of a poly(p-phenylene) backbone with su
lfonate eater and dodecyl side groups, is synthesized by a Pd-catalyze
d coupling of the 1,3-propanediol diester of 2-dodecyl-5-methyl-1,4-be
nzenediboronic acid with -tert-butylbenzenesulfonato)-4-4'-dibromobiph
enyl. Polymers with various molar masses are obtained, which are solub
le without aggregation in conventional organic solvents. The good solu
bility of this rodlike polymer allows the accurate determination of th
e molar mass by light scattering, osmometry, and SEC with universal ca
libration. The dependence of the intrinsic viscosity [eta] on the mola
r mass is determined from both the Mark-Houwink-Sakurada equation and
the wormlike chain model. The low value of the persistence length (13
nm) indicates that these polymers are relatively flexible. It is shown
that an approximate value of the persistence length, together with th
e parameters of the Mark-Houwink-Sakurada equation and the wormlike ch
ain model, can be determined using only a single polydisperse sample.