SPLIT-TICKET VOTING - AN ANALYSIS OF THE 1994 TAPEI ELECTIONS

In this study, the voting records for all candidates provided by the p olling stations of the Taipei City in the 1994 Taipei elections were u sed to analyze the split-ticket voting behavior of voters. First, the 435 li (boroughs) of Taipei were classified into five politico-geograp hic categories according to the difference between the vote percentage of the mayoral candidate and that of the city councilor candidates of various parties; related factors for each category were described acc ording to the demographic data of various li. Next, data obtained thro ugh sampling surveys by means of panel study were used to conduct stat istical analysis of voters' split-ticket voting behavior. After a comp arison by legit analysis and controlling such factors as sex, age, pla ce of origin, and education, it was found that intensity of party iden tification had the greatest influence on split-ticket voting. Candidat e image was the second largest influential factor, and voters' stance on the unification-independence issue also played a role. However, eth nic awareness showed no significant influence because of ifs confoundi ng effect with demographic characteristics.