Ya. Fijneman et al., INDIVIDUALISM-COLLECTIVISM - AN EMPIRICAL-STUDY OF A CONCEPTUAL ISSUE, Journal of cross-cultural psychology, 27(4), 1996, pp. 381-402
Individualism-collectivism emerges from the literature as a high-order
concept, explaining cross-cultural differences over a wide range of s
ituations, with collectivists more inclined than individualists to pro
vide for others. The present study challenges this conceptualization.
Not only the readiness to support others (input) but also the expectat
ion to receive support (output) has to be taken into account. Subjects
in Hong Kong, Turkey, Greece, The Netherlands, and the United States
(New York State) completed a questionnaire asking how much support the
y expected to receive from and give to persons in a range of social ca
tegories. Results showed that (a) the ratio between input and output a
s well as (b) the patterning of input and output over social categorie
s were similar in all samples. Ratings of emotional closeness that wer
e also obtained could account for most variance between social categor
ies. The findings fit an interpretation of cross-cultural differences
in terms of specific patterns of interpersonal relationships.