Attentional state during acquisition is an important determinant of pe
rformance on direct memory tests. In two experiments we investigated t
he effects of dividing attention during acquisition on conceptually dr
iven and data-driven indirect memory tests. Subjects read a list of wo
rds with or without distraction. Memory for the words was later tested
with an indirect memory test or a direct memory test that differed on
ly in task instructions. In Experiment 1, the indirect test was catego
ry-exemplar production (a conceptually driven task) and the direct tes
t was category-cued recall. In Experiment 2, the indirect test was wor
d-fragment completion (a data-driven task) and the direct test was wor
d-fragment cued recall. Dividing attention at encoding decreased perfo
rmance on both direct memory tests. Of the indirect tests, category-ex
emplar production but not word-fragment completion was affected. The r
esults indicate that conceptually driven indirect memory tests, like d
irect memory tests, are affected by divided attention, whereas data-dr
iven indirect tests are not. These results are interpreted within the
transfer-appropriate processing framework.