Background. The Government's White Paper The Health of the Nation, pub
lished in 1992, identifies action to reduce the numbers of unwanted pr
egnancies as a priority in the area of sexual health. Estimates sugges
t that nearly half of all women who become pregnant do not plan to do
so and many women presenting for abortion could have used emergency co
ntraception had they known of its availability and how to obtain it. A
im of study. To assess women's knowledge, awareness and use of emergen
cy contraception, and to investigate women's views of how access to in
formation about emergency contraception might be improved. Method. A s
ample of 1354 women aged 16 to 49 was identified from a national omnib
us survey of 125 000 individuals. Seven hundred and ninety eight inter
views were conducted by telephone with women aged 16 To 49 over a one
week period in November 1994. Quotas were set for age, social grade an
d region. Women aged 16 to 24 were deliberately oversampled, because o
f the higher incidence of unwanted and unintended pregnancy in this ag
e group. Results. The response rate was 59 per cent. There was found t
o be very little 'spontaneous' awareness of the term, emergency contra
ception'. When a list of various contraceptive methods was read aloud
however 97 per cent of rite sample had heard of the misleadingly named
'morning after pill'. Less than a quarter of these were able to say a
ccurately how long emergency contraceptive pills could be used followi
ng unprotected sex or contraceptive failure. Two fifths of those aware
of emergency contraception reported having first heard of it from lea
flets or books or articles in magazines. Only 14 per cent had heard of
it from a doctor or other health professional. Twelve per cent of res
pondents reported having used emergency contraception at some time. Al
most half of this sub group reported some level of dissatisfaction wit
h the service they were offered.