Cj. Shultz et B. Saporito, PROTECTING INTELLECTUAL PROPERTY - STRATEGIES AND RECOMMENDATIONS TO DETER COUNTERFEITING AND BRAND PIRACY IN GLOBAL MARKETS, The Columbia journal of world business, 31(1), 1996, pp. 18-28
Many provisions articulated in the World Trade Organization (WTO) agre
ements are intended to protect intellectual property rights (IPR). The
authors contend that despite these provisions IP piracy, especially c
ounterfeiting, will continue to be rampant in the foreseeable future.
The authors discuss the factors that will continue to make IP piracy p
roblematic and offer proactive solutions to companies interested in pr
otecting IPR should they not have the fullest confidence in the enforc
ement mechanisms provided by the WTO.