PROTECTING INTELLECTUAL PROPERTY - STRATEGIES AND RECOMMENDATIONS TO DETER COUNTERFEITING AND BRAND PIRACY IN GLOBAL MARKETS

Many provisions articulated in the World Trade Organization (WTO) agre ements are intended to protect intellectual property rights (IPR). The authors contend that despite these provisions IP piracy, especially c ounterfeiting, will continue to be rampant in the foreseeable future. The authors discuss the factors that will continue to make IP piracy p roblematic and offer proactive solutions to companies interested in pr otecting IPR should they not have the fullest confidence in the enforc ement mechanisms provided by the WTO.