Dc. Wilson et al., HOW ORGANIZATIONS CAN OVERBALANCE - DECISION OVERREACH AS A REASON FOR FAILURE, American behavioral scientist, 39(8), 1996, pp. 995-1010
A special case of the big bad decision is identified. It is called dec
ision overreach. Two separate elements constitute overreach, namely, d
isproportionality and irreversibility. Four conditions seem to dispose
managers to take decisions that are disproportionate and irreversible
. These are small size of firm, relatively short duration of decision
process, a lack of foresight, and over familiarity with products and m
arkers. The data are drawn from U.K. manufacturing organizations.