It is demonstrated that N(pi, e(+) e(-))N measurements will provide ne
w information about the nucleon timelike form factor in the phi meson
region including the value of the phi N coupling g(phi NN) Using vecto
r meson dominance, N(pi, e(+) e(-))N calculations reveal a 3 order of
magnitude enhancement from the phi resonance coupled to the nucleon co
mpared to the expected background phi production from the rho pi phi c
ontribution through rho exchange. The effect from phi N coupling in th
e nucleon form factors yields a novel experimental signature for OZI (
Okubo-Zweig-Iizuka) violation and the related strangeness content of t
he nucleon.