FACTORS INFLUENCING STUDENT PERCEPTIONS OF UNETHICAL BEHAVIOR BY PERSONAL SALESPEOPLE - AN EXPERIMENTAL INVESTIGATION

Historically, students have held negative perceptions about the ethics of salespeople. Using an experiment, this study explores which factor s affect students' perceptions of how frequently salespeople behave un ethically. Additionally, the study investigates whether the same facto rs influence the degree to which certain behaviors are considered seri ous ethical violations.