The purpose of this paper is to explain the causes of the contrast bet
ween the evolution of the French and British press during the inter-wa
r period. The most visible sign of this difference was the commercial
success of the British press and the stagnation of the French press. F
rom a historical perspective, the most general factor was that market
mechanism has a much more determining influence on the British rather
than on the French press. While these decades were marked in Great Bri
tain by a circulation war, competition was neutralised in France by th
e anti-competitive agreement reached among Parisian newspapers. mechan
isms also influenced the development of different patterns of newspape
r ownership in the two nations. Stiff competition and a rational mode
of newspaper ownership forced British journalists to develop journalis
tic practices and discursive strategies more commercially oriented tha
n those of their French counterparts. These strategies, which constitu
te the primary cause of the commercial success of the British press, a
re illustrated by the phenomenon of depoliticisation.