We calculate that in cyano-substituted poly(phenylene vinylene), CN-PP
V, and poly[2-methoxy, 5-(2'-ethyl-hexyloxy)phenylene vinylene], MEH-P
PV, the lowest-energy arrangement has the chains parallel, with the pe
rpendicular distance between chains 3.4 Angstrom in the former case, 4
.1 Angstrom in the latter. Although there is evidence that most of the
excitations created by above-band-gap light are polaron pairs or exci
mers in both cases, only those in CN-PPV luminesce because the smaller
interchain distance results in a much larger matrix element for emiss
ion.