The shift from self-sterility to predominant self-fertility has occurr
ed in a multitude of flowering plant lineages. This shift has been att
ributed to the partial replacement of self-incompatibility alleles at
the S locus by alleles conferring self-fertility. I propose that pseud
o-self-fertility (i.e., self-fertility dictated by polygenic modifiers
of S gene action) may have been pivotal in the evolution of self-fert
ility. Pseudo-self-fertility is known in numerous species, whereas sel
f-fertility governed by S alleles is known only in a few species, and
then only in those with a history of selfing. Pseudo-self-fertility is
readily increased by selection, although its expression also is influ
enced by the environment. Pseudo-self-fertility maximizes the dual adv
antages of outcrossing and selfing.