Zoos can help conserve only a small minority of the species threatened
with extinction, Clear and rational criteria for identifying which th
reatened taxa zoos should focus on are therefore essential. Current pr
iorities for ex situ conservation stress the importance of large verte
brates. We show that this hampers the efficient use of resources becau
se such species are less likely to breed will in captivity than smalle
r-bodied taxa and, despite longer generation lengths, are more costly
to maintain in long-term breeding programs. Moreover, although reintro
duction to the wild frees zoo space for other species and is the ultim
ate aim of captive breeding, zoos show no tendency to target species f
or which continued habitat availability makes reintroduction a realist
ic prospect. We suggest that zoos adopt selection criteria that reflec
t the economic and biological realities of captive breeding and reintr
oduction if they are to maximize their contribution to species conserv
ation, and we present data on the preferences of zoo visitors indicati
ng that doing so need not adversely affect zoo attendance.