Efforts to control health care costs increasingly rely on purchasers t
o seek the best value for their investment. In this examination of pur
chasing strategies in fifteen communities, most purchasers employed tr
aditional strategies to reduce their direct costs, such as shifting co
sts to employees and switching from indemnity to managed care plans. F
ewer purchasers-mostly large companies, public agencies, and coalition
s-were using more resource-intensive strategies such as direct contrac
ting with providers or selecting plans based on quality to improve val
ue or efficiency. Although both sets of strategies might help to reduc
e costs, they are not yet changing the delivery of health care in loca
l communities.