Progress in grizzly bear (Ursus arctos horribilis) conservation in the
Rocky Mountains of Canada and the United States is urgently needed. H
uman-caused mortality is the appropriate focal point for understanding
the problem. This issue has a number of dimensions, but the human dim
ensions are by far the most complex and difficult to analyze. Conducti
ng analyses and implementing conservation plans at the site or local l
evel makes optimal use of humans' limited cognitive capabilities. Neit
her maintaining the status quo in grizzly bear conservation nor relyin
g solely on major reform is a viable strategy. Indeed, concerned peopl
e should take a pragmatic approach to developing innovative processes
for forming reason-based public opinions that in turn inform effective
public policies. There are many benefits to such an approach and, giv
en the lack of viable alternative, it should be tested with a pilot pr
oject by the appropriate people and organizations.