Fashion is frequently criticized in the mass media for being shocking,
frivolous and politically incorrect. This level of analysis is superf
icial insofar as it tacitly endorses the view that appearances are lit
eralizations of beliefs and morality. Such a perspective has historica
lly ill served women, whose social status has frequently been influenc
ed by their appearance. This article examines the functions of fashion
including how it interpellates women's subjectivity and naturalizes m
uch that is ideologically conservative. At the same time, fashion can
provide forms of resistance such as when it ruptures social mythology.
Fashion can be both a manifesto of rebellion and a mirror to conventi
on. It is always ambivalent and herein lies its capacity to be more th
an its popular representations as shocking and frivolous. Fashion can
resist, reify and naturalize all that is culturally arbitrary.