Theorizing in economics is often associated with some form of individu
alism. This paper considers the nature of this association in the work
of Carl Menger. I adopt this focus not only because of continuing int
erest in Menger's work, but because recent developments in social theo
ry facilitate a fruitful reevaluation of his general position. I argue
that a convincing link between theory and individualism is absent in
Menger's work. Moreover, I argue that the various criticisms often mad
e of his work actually relate to the ideas which underlie his individu
alism rather than, as is usually supposed, those arising from an adher
ence to a form of Aristotelianism.