Bacterial colonies have developed sophisticated modes of cooperative b
ehavior which enable them to respond to adverse growth conditions. It
has been shown that such behavior can be manifested in the development
of complex colonial patterns. Certain bacterial species exhibit forma
tion of branching patterns during colony development. Here we present
a generic model to describe such patterning of swimming (tumbling) bac
teria on agar surfaces. The model incorporates: (1) food diffusion, (2
) reproduction and sporulation of the cells, (3) movement of the bacte
rial cells within a self-produced wetting fluid and (4) chemotactic si
gnaling. As a plausible explanation for transitions between different
branching morphologies, we propose an interplay between chemotaxis tow
ards food, self-produced short range chemoattractant and long range ch
emorepellent.