A NOTE ON ADULTS COLOR-EMOTION ASSOCIATIONS

The color-emotion associations of undergraduate students were analyzed . Twenty men and 20 women were asked to complete a self-administered q uestionnaire in which they listed their favorite color, the major colo r they were wearing, their emotional responses to colors, and the reas ons for their choices. Responses showed that bright col ors elicited m ainly positive emotional associations, and dark colors elicited mainly negative emotional associations. Women responded more positively than men to bright colors, and they also responded more negatively to dark colors. Comparisons are made between the color-emotion associations o f children and those of adults. The reasons for the color-emotion asso ciations are discussed.