B. Mak et T. Bui, MODELING EXPERTS CONSENSUAL JUDGMENTS FOR NEW PRODUCT ENTRY TIMING, IEEE transactions on systems, man and cybernetics. Part A. Systems and humans, 26(5), 1996, pp. 659-667
Citations number
42
Categorie Soggetti
System Science",Ergonomics,"Computer Science Cybernetics
This paper presents a modeling technique that extracts judgments and d
ecisions from experts to derive a consensual model for decision suppor
t. The proposed approach is applied to build a decision support system
for the new product entry timing decision. Experience learned from th
e proposed methodology suggests that it is possible to (i) capture con
sensual knowledge from a group of experts, (ii) model simultaneous rel
ationships among interacting factors, and (iii) offer a robust decisio
n support tool.