Dominant perspectives on science and technology fail to come to terms
with the continuing role of culture and mythology in mediating percept
ions and moral evaluations of technology and its impacts. The need for
such an understanding is demonstrated in a critique of Ulrich Beck's
important ''Risk Society'' thesis. Failure to acknowledge a mediating
cultural variable influencing the time-lag in risk perception leads Be
ck to theorizing which deconstructs on close inspection. A similar fla
w leaves the contending theory of Mary Douglas and Aaron Wildavsky una
ble to explain the social distribution of risk consciousness except th
rough recourse to residual and ad hoc explanations. As a solution to t
hese problems the paper proposes a late-Durkheimian theory of discours
es on technology and risk. This argues that technology is coded as sac
red or profane and is narrated as bringing salvation or damnation. Thi
s theory is then applied in a re-reading of Beck's Risk Society as an
environmentalist manifesto replete with apocalyptic imagery.