D. Nugent, FROM DEVIL PACTS TO DRUG DEALS - COMMERCE, UNNATURAL ACCUMULATION, AND MORAL COMMUNITY IN MODERN PERU, American ethnologist, 23(2), 1996, pp. 258-290
''Resistance to the marker'' has been a trope commonly employed by ant
hropologists to explain local response to market expansion. Indeed, an
extensive literature has documented the myriad forms of material and
cultural resistance to the market undertaken by those who perceive it
as a dangerous intrusion inr their fives. in this article I argue that
the use of this trope has contributed to the reproduction oi a series
of familiar but problematic dualisms in anthropology: modern/traditio
nal, present/past, subject/object. Focusing on Chachapoyas-a region in
the northern Peruvian Andes-I explore a series oi changing social and
political conditions, contingent in time and through space, that have
encouraged radically different reactions to the realm oi the market.
In the 1930s local discourse concerning increasing market integration
presented the marker in terms verging on the millenarian, as having th
e potential ro usher in an era of social justice, harmony, and communi
ty cooperation. By the 1980s, however, discourse on the market had und
ergone a complete inversion. The market was depicted as a dangerous an
d alien presence thar threatened to dissolve the primary bonds of a co
mmunity-oriented way of life, which had retained its purity and harmon
y because of its distance from the realm of exchange.