PRACTICAL MARKETING FOR DENTISTRY .7. CHARACTERISTICS OF SERVICE BUSINESSES

Authors
BALL R
Citation
R. Ball, PRACTICAL MARKETING FOR DENTISTRY .7. CHARACTERISTICS OF SERVICE BUSINESSES, British Dental Journal, 181(4), 1996, pp. 141-146
Citations number
NO
Categorie Soggetti
Dentistry,Oral Surgery & Medicine
Journal title
British Dental Journal → ACNP
ISSN journal
00070610
Volume
181
Issue
4
Year of publication
1996
Pages
141 - 146
Database
ISI
SICI code
0007-0610(1996)181:4<141:PMFD.C>2.0.ZU;2-V
Abstract
Service businesses such as dental practices exhibit a unique set of ch aracteristics which must be given special marketing attention. This ar ticle discusses these factors in detail.