We consider situations where a sale affects the ensuing interaction be
tween potential buyers. These situations are modeled by assuming that
an agent who does not acquire the object for sale incurs an identity-d
ependent externality. We construct a revenue-maximizing auction Sor th
e seller We observe that: I) outside options and participation constra
ints are endogenous. 2) The seller extracts surplus also from agents w
ho do not obtain the auctioned object. 3) The seller is better-off by
not selling at all (while obtaining some payments) if externalities ar
e much larger than valuations.