Although we may have formalized and systematized the field of behavior
modification in the last few decades, people around the world have be
en using behavioral change strategies throughout history. Premack's (1
965) theory of reinforcement is often called ''Grandma's rule'' becaus
e grandmothers have long been using it (e.g. You must finish your vege
tables before you may go out and play). Franks (1969, p. 4), in one of
the first behavioral texts, gave historical examples from China, Turk
ey, France, and Italy. Knapp and Shodahl (1974) showed how Benjamin Fr
anklin used behavior modification. And de Silva (1984, 1985) gave exam
ples of behavior modification by the Buddha and other early Buddhists.
Conspicuously absent from our literature are examples from the Judeo-
Christian tradition. In this paper, we provide a number of behavior mo
dification examples from the Bible (New International Version). Footno
tes provide references for many more examples. In the discussion, we e
xplore implications for education and therapy. Examples are grouped by
the following categories: operant conditioning, respondent conditioni
ng, modeling, and cognitive interventions. However, the Biblical examp
les, like contemporary case studies, do not always fall neatly into di
screte categories. They often are a combination, particularly operant
and respondent conditioning interweaving. Copyright (C) 1996 Elsevier
Science Ltd