The magnetic susceptibility (chi) and the V-51 Knight shift (K) measur
ements are performed on the perovskite LaVO3 in the paramagnetic state
. By analyzing the K-chi diagram, independent contributions of spin an
d orbital susceptibilities to the observed one are determined experime
ntally. The spin susceptibility was found to be suppressed from the Cu
rie-Weiss law for S = 1 spins well above the Neel temperature. It was
also found that the hyperfine coupling constant for d spin is largely
reduced from the usual core-polarization contribution. The analysis ba
sed on a local-moment model shows that this reduction may be caused by
a large transferred hyperfine coupling between the neighboring V3+ io
ns rather than by covalency with O2- ions. This accounts for all the N
MR data rather quantitatively, though, the sign and the magnitude of t
he transferred hyperfine field are not compatible with any existing mi
croscopic theories.