Modern Dead Sea cosmetics have developed in order to meet the demands
of new regulations, technical opportunities, and today's consumer expe
ctations for higher quality standards and proven performance. As an ex
ampe of the application of this approach, the authors describe the dev
elopment of a new cosmetic formulation, based on ''Osmoter'', a specia
l Dead Sea mineral composition, and the evaluation of this formulation
's effect on the depth of skin wrinkles, by a controlled assay. Possib
le mode of action is discussed.