Contrary to popular conception, the purpose df particle physics is to
understand the everyday world. The current theory of fundamental inter
actions among the quarks and leptons depends on eighteen parameters, w
hich are a priori arbitrary. Were these parameters different, our worl
d would be changed dramatically. By exploring the connection between t
hese parameters and everyday phenomena we can better appreciate the ch
allenges confronting contemporary particle physics. Until we can expla
in the origin of these parameters, we cannot say we truly understand w
hy our everyday world is as it is.