AMBIDEXTROUS ORGANIZATIONS - MANAGING EVOLUTIONARY AND REVOLUTIONARY CHANGE

Organizations evolve through periods of incremental or evolutionary ch ange punctuated by discontinuous or revolutionary change. The challeng e for managers is to adapt the culture and strategy of their organizat ions to its current environment, but to do so in a way that does not u ndermine its ability to adjust to radical changes in that environment. They must, in other words, create an ambidextrous organization-one ca pable of simultaneously pursuing both incremental and discontinuous in novation.