E. Stice et He. Shaw, ADVERSE-EFFECTS OF THE MEDIA PORTRAYED THIN-IDEAL ON WOMEN AND LINKAGES TO BULIMIC SYMPTOMATOLOGY, Journal of social and clinical psychology, 13(3), 1994, pp. 288-308
Although researchers have postulated that the thin-ideal body image po
rtrayed in the media contributes to eating pathology among females, li
ttle research has directly examined the effects of these images on wom
en. The central aim of the present study was to experimentally assess
the effects of exposure to the thin-ideal on women's affect, body sati
sfaction, and endorsement of the thin-ideal stereotype. The secondary
aim was to link these putative mediators to bulimic symptomatology. Fe
male undergraduates (N = 157) were randomly exposed to pictures from m
agazines containing either ultra-thin models, average-sized models, or
no models. Results indicated that exposure to the thin-ideal produced
depression, stress, guilt, shame, insecurity, and body dissatisfactio
n. Further, multiple regression analyses indicated that negative affec
t, body dissatisfaction, and subscription to the thin-ideal predicted
bulimic symptoms. Implications for the sociocultural model of bulimia,
prevention, and future research are discussed.