There has been widespread discussion of how the perceived convergence
of the telecommunications, media and information technology industries
might affect the way we all lead our lives. This article suggests tha
t on-line services, rather than the TV market, will drive the developm
ent of new media markets. In particular, it suggests that switched bro
adband networks will not be established on a wide scale for the forese
eable future. The article also identifies guiding principles to be use
d in defining regulatory regimes of the future. It suggests that confl
icting consumer and commercial Interests can only be balanced if a cou
ntry's regulator is free to create a stable, yet flexible, regulatory
environment. Copyright (C) 1996 Elsevier Science Ltd