A CONCEPTUAL-FRAMEWORK OF EXPORT MARKETING INFORMATION USE - KEY ISSUES AND RESEARCH PROPOSITIONS

Information use within an export setting has been neglected in most st udies they focus instead on the acquisition of information rather than its use. Knowledge use as a topic, however, has been under investigat ion in the social sciences since the mid-1970s. Various conceptualizat ions have been developed, and emphasis has been placed upon the multid imensional nature of knowledge use. This article reviews the literatur es on export information and general knowledge use, and integrates the m into a model of export information use. Specifically, different type s of information use are distinguished, their antecedents are identifi ed, and their effect on export decision making and ultimate export suc cess is indicated. A number of propositions to guide further research are also developed.