Let G be a connected finite dimensional Lie group. In this paper we co
nsider the problem of extending irreducible unitary representations of
G to holomorphic representations of certain semigroups S containing G
and a dense open submanifold on which the semigroup multiplication is
holomorphic. We show that a necessary and sufficient condition for ex
tendability is that the unitary representation of G is a highest weigh
t representation. This result provides a direct bridge from representa
tion theory to coadjoint orbits in g, where g is the Lie algebra of G
. Namely the moment map associated naturally to a unitary representati
on maps the orbit of the highest weight ray (the coherent state orbit)
to a coadjoint orbit in g which has many interesting geometric prope
rties such as certain convexity properties and an invariant complex st
ructure. In this paper we use the interplay between the orbit picture
and representation theory to obtain a classification of all irreducibl
e holomorphic representations of the semigroups S mentioned above and
a classification of unitary highest weight representations of a rather
general class of Lie groups. We also characterize the class of groups
and semigroups having sufficiently many highest weight representation
s to separate the points.