Implicit cognitive responses to drug use cues and drug outcomes, asses
sed with measures of memory association, were studied in a sample of h
igh-risk White and Latino adolescents. The utility of these responses
as predictors of drug use was examined and compared with potentially c
onfounding predictors, including gender, socioeconomic status, ethnici
ty, and acculturation. The background variables also served as potenti
al moderators of the effects of implicit cognition. The results reveal
ed that measures of memory association were consistent, direct-effect
predictors of marijuana and alcohol use. In addition, these implicit c
ognitive measures were stronger predictors than were the background va
riables, and their predictive effects were not moderated by other vari
ables. The results provide further support for the implicit cognition
perspective in drug use.