Five types of dialectic change processes are compared in the context o
f a Cadburys case study. The strategic change literature has recognize
d one type of dialectic process that it inaccurately refers to as Hege
lian. Different dialectic processes often can operate simultaneously.
Managers can make some choices about which processes to cocreate or wo
rk with. Effective intervention, participation, and change can depend
on which types of dialectic processes managers choose to work or cocre
ate with.