Underwriters have an incentive to overstate investor interest in order
to persuade some investors to purchase shares at a price in excess of
their initial estimate of the fair value. We show that this incentive
is eliminated when the underwriter commits to secondary market price
stabilization. Destroying the underwriter's incentive to overstate int
erest reduces the total surplus captured by initial investors in initi
al public offerings. Further efficiency gains are associated with pena
lty bid systems that permit the underwriter to make the stabilization
commitment selectively. Price stabilization can thus be viewed as a bo
nding mechanism that improves the efficiency of the primary equity mar
ket.