We investigate whether investors price the option to abandon a firm at
its exit value. Theory prices this real option as an American put wit
h both a stochastic strike price (exit value) and a stochastic value o
f the underlying security (the value of cash flows). The empirical imp
lications are that firm value increases in exit value, after controlli
ng for expected going-concern cash flows, and that more generalizable
assets produce more abandonment option value. Using discounted earning
s forecasts to proxy for expected cash flows and prior literature to c
ategorize asset generalizability, we find strong support for the predi
ctions of abandonment option theory.