In October 1988, the American College of Obstetricians and Gynecologis
ts (ACOG) issued a physician practice guideline stating that a prior c
esarean section is no longer a reason for performing a repeat C-sectio
n. Using a panel data set consisting of 55 Massachusetts hospitals ove
r the years 1987 to 1991, this study examines if the ACOG guideline ha
d any impact on the practice of vaginal births after cesarean (VBACs)
at the typical hospital. The empirical results suggest that the ACOG g
uideline led to a permanent 5.6 percentage point increase in the VBAC
rate, ceteris paribus. As a result, the study suggests that practice g
uidelines do sometimes work. The information dissemination role of the
popular press may provide the reason why the AGOG guideline influence
d the practice of VBACs.