In this article we examine the interaction between firms' product and
process innovation decisions, and the role patent policy can play in d
irecting technological change toward a socially efficient mix of innov
ations. Product innovation is a variant on a pioneer's new product; pr
ocess innovation improves upon the cost efficiency of production. In a
model with heterogeneous consumers, we show that an entrant relaxes c
ompetition by trading off too much process innovation in favor of prod
uct innovation, relative to what the social planner would desire. This
bias toward product innovation can be corrected through appropriate c
hoice of patent breadths on product and process innovations.