The economic value of rare, threatened and endangered species to citiz
ens of the USA has been measured using the contingent valuation method
for 18 different species. Annual willingness to pay (WTP) range from
a low of $6 per household for fish such as the striped shiner to a hig
h of $95 per household for the northern spotted owl and its old growth
habitat. A regression analysis of WTP values shows that over half of
the variation in WTP is explained by the change in the size of the pop
ulation, whether the payment is one-time or annual, whether the respon
dent is a visitor or non-user and whether the species is a marine mamm
al or bird. This illustrates that the contingent valuation method can
provide meaningful estimates of the anthropocentric benefits of preser
ving rare and endangered species. Thus, economic techniques are availa
ble to perform broad-based benefit-cost analyses of species preservati
on. However, the Safe Minimum Standard approach is offered as an alter
native for endangered species preservation decisions. The values repor
ted in this paper are most useful to assess whether the costs are like
ly to be disproportionate to the benefits. To date, for even the most
expensive endangered species preservation effort (e.g., the northern s
potted owl) the costs per household fall well below the benefits per h
ousehold found in the literature.