Da. Stapel et R. Spears, EVENT ACCESSIBILITY AND CONTEXT EFFECTS IN CAUSAL INFERENCE - JUDGMENT OF A DIFFERENT ORDER, Personality & social psychology bulletin, 22(10), 1996, pp. 979-992
Two studies examine how the influence of an accessible context event a
ffects causal judgments of an ambiguous target as a function of the or
der in which the two events are explained. It is proposed that whether
judgment of a target event is contrasted from or assimilated toward t
he implications of a context event depends on the distinctness of the
context information at the time of judgment. Results supported the pre
diction that when participants were required to judge a context event
before a. target event, the context event would be perceived as more d
istinct, leading to comparison and contrast, whereas the reverse judgm
ental order would render the same context event relatively indistinct
and lead to assimilation. Findings are discussed in the light of liter
ature on causal judgments and recent models of assimilation and contra
st effects.